Somebody wanted to write this blog post…

Several years ago, I read a book by the minister Tony Evans. In the book, Evans shares a little parable about four people in a church — people with the unusual names of Everybody, Somebody, Anybody and Nobody.

FingerPointingThat story resonated with me at the time and continues to do so. And not just because of its intended spiritual application.

I have found, over the years, that Evans’ little parable applies far beyond the world of church or religious life. (Most good parables do.) It also applies to matters of work, family, voluntarism, and probably many other arenas of life. Lately, I’ve found that it applies quite a bit to the process by which projects move along — or fail to move along — in a higher ed work environment.

A quick Google search helped me locate that story (it’s toward the bottom of this post). Here’s a snippet of Evans’ version:

The story is told of four people in the church whose names were Everybody, Somebody, Anybody and Nobody.

The church needed help meeting its financial obligations and Everybody was asked to participate. Everybody was sure that Somebody would do it. Anybody could have done it. But you know who did it? Nobody. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.

When the church grounds needed some work, Somebody was asked to help. But Somebody resented being called upon because Anybody could have done it just as well. After all, it was really Everybody’s job. In the end the work was given to Nobody, and Nobody got it done.

The process went on and on. Whatever the task that needed to be done, Nobody could be counted on to do it.

Sound familiar?

Maybe we could recast that story for the modern world of higher education. Here’s my attempt:

The story is told of four people on a university committee whose names were Everybody, Somebody, Anybody and Nobody.

The committee approved a strategic action plan and the chair decided the committee needed to get the word out across campus about this fabulous new strategic action plan. (After all, this plan was not your run-of-the-mill strategic plan, because it also included the word “action” in its description. So it was obviously an important document.)

Everybody was asked to help spread the word. Everybody was sure that Somebody would do it. Anybody could have done it. But you know who did it? Nobody. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.

Whatever the task that needed to be done, Nobody could be counted on to do it.

How about you? Do you have a story about these four people you’d like to share? Feel free to comment.

Friday Five: Seth Godin, content marketing, social media lessons from the GOP and more

Recent picks from my ginormous Twitter favorites files:

1. Must-read: Seth Godin on higher ed. This post appeared earlier this month in Rob Zinkan’s blog University Advancement, but I don’t think it’s gotten enough attention. Godin, whose 2010 piece on the coming meltdown in higher education generated enormous chatter, digs a little deeper into this subject thanks to Zinkan’s great interview. If you read nothing else today, read this post.

2. 7 content marketing articles worth reading from the always insightful CopyBlogger. My pick of the seven is this piece on creating a content marketing plan.

3. Social media lessons from the GOP race. Great insights, as usual, from Marketing Profs. Learn how the front-runners have leveraged social media and what lessons you can take away from their campaigns.

4. Stress kills creativity and 14 other scientific facts about creativity.

And speaking of stress…

5. What makes PR so darn stressful? The post is actually a question. And here are the top five reasons, based on comments responding to that question.