communication – Page 7 – Andrew Careaga

In marketing, put strategy first

marketing-strategy This blog post by Chris Brown really hit home for me — as it should for most people working in marketing or communications.

If you work on the media relations side of higher ed communications, you may have noticed that it’s becoming more and more of a challenge to get a journalist’s attention. A recent Muck Rack Daily article may help explain why. Continue reading “The #PR proliferation problem”