#ThrowbackThursday: Favorite #highered #marketing posts of 2015

thumb-422147_960_720I cranked out a fair amount of bloggage in 2015. Much of it was forgettable, but these five are among my favorites for the year.

Based on what the analytics tell me, you readers liked some of them, too. So I hope you enjoy revisiting them as we close the book on 2015.

Continue reading “#ThrowbackThursday: Favorite #highered #marketing posts of 2015”

#AMAHigherEd 2015: Inclusion at the forefront

Former NPR host Michelle Norris's keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
Former NPR host Michelle Norris’s keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
It’s been a long time since I’ve attended a conference without having any conference-related responsibilities. Usually I’m there because I’m presenting, hosting a roundtable or two or assisting with planning. But not this year. I could attend the American Marketing Association’s 2015 Symposium for the Marketing of Higher Education (better known these past few days as #AMAHigherEd) without having to worry about any responsibilities other than to learn.

So that’s what I did. I attended as many sessions as I could — right up to today’s closing keynote with University of Cincinnati President Santa Ono, which begins in a few hours. Unfortunately, I had to head to the airport earlier than planned in hopes of catching my flight on time. Continue reading “#AMAHigherEd 2015: Inclusion at the forefront”