Friday Five – Page 41 – Andrew Careaga

Missouri S&T's first female St. Pat is geology student Katelyn Jones, shown here with S&T interim Chancellor Chris Maples and members of her Court of St. Patrick. (Photo by Sam O'Keefe/Missouri S&T) — Missouri S&T’s first female St. Pat is geology student Katelyn Jones, shown here with S&T interim Chancellor Chris Maples and members of her Court of St. Patrick. (Photo by Sam O’Keefe/Missouri S&T)

This post has absolutely nothing to do with St. Patrick’s Day. But working at Missouri S&T as I do, we are in the midst of our 110th annual celebration of St. Pat’s — and it’s the first in the history of this storied event in which a woman is portraying the venerable saint of engineers — so I feel an obligation to reference this holiday in some fashion. And if you read no further than this lead paragraph, then you should at least try your hand at our old-school snake invasion video game. You’ll thank me later for wasting your Friday. Continue reading “Friday Five: St. Patrick’s Day Eve edition”

**Iconic Advantage** is a new book by Soon Yu

Today’s Friday Five is lifted straight from the pages of a book I recently picked up called Iconic Advantage: Don’t chase the new, innovate the old, by Soon Yu with David Birss. This isn’t a book about branding or marketing. It’s a book about building on the intrinsic “iconicity” of a brand, product or service. But it contains troves of great information for any brand manager or marketer. An early chapter on brand equity offers five great reminders about what drives iconic brands. Even if you don’t think your brand is iconic, you can learn from Yu’s wisdom. Continue reading “Friday Five: Building brand equity, the ‘Iconic Advantage’ way”