College rankings season is in full swing now, and in case you haven’t noticed, the ranks of rankings is growing. Once upon a time, only a select few rankings organizations existed — led by U.S. News & World Report‘s annual countdown of best colleges. Today, though, it seems there’s a ranking for everything — reputation, value added, return on investment, etc. Media outlets like Forbes, Washington Monthly, The Wall Street Journal, The Economist and USAToday have joined the party, while online data-gathering sites like PayScale have fueled the outcomes-based approaches to rankings. Aided by the Internet, new rankings seemingly pop up overnight like fungi on a lawn — and clutter the higher ed marketing pro’s inbox with notifications of your school’s standing and requests for linkbacks to their sometimes shady rankings. Continue reading “Friday Five: #highered rankings ranklings”
Category: Friday Five
Friday Five: 5 questions for Daryl Weber @BrandedCortex), author of ‘Brand Seduction’
We like to think that we are in control of our thoughts — that the decisions we make are always thoughtful, logical and rational. But as recent neuroscience research is revealing, our decision-making is heavily influenced by our subconscious. The same is true in marketing, where the field of neuroscience presents a world of opportunities — and concerns — for the marketer as well as the consumer.
Andrew Careaga 