higher education – Page 139

Now that the Academic Impressions webcast on social media policies is over (great turnout, by the way, with 80 institutions attending and terrific discussion in the real-time chat as well as Twitter commentary via the #aisocmedia hashtag), it’s time to promote some other worthwhile training and development opportunities coming up.

Embracing a Culture of Connectivity: Understanding the Social Media Practices of Young Adults, the HigherEdExperts.com* “master class” webinar with social media and youth culture expert danah boyd, is one you definitely don’t want to miss if you have any interest in how young adults tend to use social media. That session is coming up July 15, but the registration deadline is next Monday, July 5.

The 5th Annual EduWEB Conference will be held July 26-28 in Chicago and features many terrific higher ed marketing presenters, including Mark Greenfield, Bob Johnson and Karine Joly.

Going Mobile: How to build a mobile website for your institution in 24 hours sounds like another great web-based offering from HigherEdExperts.com. The presenter is Dave Olsen, one of the leaders in mobile web design in higher ed and the guy behind the University of West Virginia’s mobile app. This webcast will be presented Aug. 4 and features a pre-recorded demo for all registrants.

I’m sure there are many other great training opportunities coming up, but those are just a few I’m aware of. (Oh, yeah, I’m also presenting again in July, but more about that in a few days.)

* Disclosure: I’m on the HigherEdExperts.com advisory board.

The spring blogging season has long ago passed us by. With Monday’s summer solstice, this week ushered in the official beginning of summer, which means it’s time for some summer re-runs.

And guess what? They’re not just for TV anymore. Now, you can read recycled blog posts right here!

Here are the five most visited posts from this blog since Jan. 1, 2010. Now you can enjoy them all over again.

Of purple cows and sacred cows: Yet another response to Seth Godin, May 2, 2010. This was my take on Godin’s popular and provocative piece on the coming meltdown in higher education. Money quote: “[O]ur biggest marketing problem in higher education in the United States is one Godin points to: that higher ed is largely a commodity. If you don’t agree, consider that there are more than 4,800 colleges and universities in the U.S. (thank you, Wikipedia). That works out to about 96 post-secondary institutions per state. Many of these schools offer largely the same degree programs, and many of them are indistinguishable from the others. No wonder Godin makes the point that ‘most schools aren’t really outliers. They are mass marketers.’ It’s true.”
Friday Five: social media-savvy schools, May 7, 2010. Ah, it’s nice to see one of these Friday Fives make the list. This one summarized the top five campuses who were ranked as the most web 2.0-savvy by the website CollegeSurfing.com.
Infographic of the day: the social media triage, from the April 15, 2010, edition. I stole an infographic from the twittersphere and reposted it. Nothing original here, but very good information and a very good flow chart to help organizations determine when and whether to respond to comments in the social media world.
Stylebook gone wild, April 17, 2010. “In case you missed the news, the editors of the Associated Press Stylebook announced on Friday that the book was changing its use of ‘Web site’ to ‘website.’ … [J]udging from the reaction in the Twittersphere yesterday, you’d have thought the Vatican had just announced that it was allowing gays into the priesthood.”
Social media’s impact on website traffic, from all the way back on Jan. 6, 2010. In this post, I riff off a December 2009 blog entry by Ann M. White about what impact social media has on driving traffic to institutional websites and share some data for our campus.

Have a great weekend. Go play outside, but stay hydrated.

Image via Paultastic Musings (here).

Category: higher education

Other training, development opportunities