Move over MIT, here come the Gators

When you think of U.S. universities that excel in creating high-tech startups and spinoffs, which schools come to mind? MIT, perhaps? Cal Tech? How about the University of Florida?

Florida may best be known for its powerhouse NCAA football and basketball programs. But it’s also among the nation’s leading startup incubators, and thanks to a recent Business Week article spotlighting the school’s tech transfer operation, the Gators may one day rival MIT and Cal Tech as a haven for brainiac startups. (Link via University Business.)

The university that didn’t produce a single startup a decade ago had 13 in 2004-2005, according to the latest annual survey by the Association of University Technology Managers (AUTM). That total falls short of MIT, Cal Tech and the 10-campus University of California System, but those universities had better watch their back.

As Business Week reports, the U of Florida is serious about creating business.

The rise is the result of a change in strategy, which boils down to treating intellectual property like merchandise and then marketing these products to targeted customers. In a break from conventional wisdom, the university also shuns its own inventors when it comes to running startups, relying instead on hired guns who have proved they can make a go of business. “Our scientists are very good at science, and they’re at a university because they enjoy research,” notes David L. Day, director of the university’s Office of Technology Licensing. “But I wouldn’t go to my barber for an eye exam. What works best is if they stay in the lab and I go and find a been-there-done-that, made-money-for-investors management team.”

Business Week calls the University of Florida example an “out-of-nowhere success” that demonstrates “there are effective ways to attract capital and nurture campus-born technology industries.” But the success wasn’t accidental. It’s the result of a plan that began in 2000.

Unfortunately, too few universities in the U.S. are following Florida’s example. “Much of American higher education is still struggling to transform ideas into cash,” Business Week explains.

It’s not because of a lack of brainpower or funding. As the Business Week report notes, “University-based research spending has jumped nearly 45% since 2000, to $42.3 billion in fiscal 2005. … Yet the pool of university money earned from license fees has risen at half that pace.”

Florida has clearly decided to invest in business incubation. With a tech transfer staff of 19, the Gainesville university is “in the same upper tier as MIT and Hopkins, though way behind the California system.”

“The licensing office also has an annual budget of $5 million. One of the staff’s duties is to keep tabs on university research to assess what breakthroughs might be worth patenting and licensing. That’s no small task: Florida spent $518.8 million on research in the 2005-06 school year and employs some 4,000 faculty members and 8,000 assistants in its labs.”

Will what worked at Florida work elsewhere? Maybe it’s worth a shot.

Things I love: about higher ed

Continuing on the things I love theme I began earlier this week.

Things I love about higher education

I’ve been doing PR and marketing work in the higher ed world for 16-plus years now. And while some days I seem to find more to dislike than love about this vocation, there is still much — so much — to love about higher education. Here are a few of my favorite things.

The architecture. Some of the most innovative architectural designs can be found on college campuses.

The sense of community. Colleges and universities are like microcosmic cities, each with their own infrastructure, police forces, governing structures, and inhabitants. People actually live on a college campus. That doesn’t happen with a business. Regardless of the degree of integration, centralization or decentralization, every college campus has an identity that its inhabitants share, and that fosters a cohesive sense of community that you just don’t get in most other organizations.

The faculty. I love to sit down with a faculty member over a cup of coffee and just talk about what it is he or she does, what motivated him or her to choose this profession. I don’t do this often enough.

The students. I love getting to know the students who work in our office. I love working with the student journalists who hassle me for information at inconvenient times and at the last minute (tight deadlines, you know). I love working with students who are building Formula-style race cars from scratch or initiating change through student government or some other organization or conducting research or just learning and growing as a person. I also love to talk to students about their musical interests (and mine).

The Chronicle of Higher Education. I would never have read this publication had I not gotten into this field.

CASE. I’ve met a lot of good friends through my involvement with the Council for the Advancement and Support of Education, otherwise known as CASE. I’ve been fortunate to work with some dedicated, creative and fun people both at the international level and in our local District VI.

“Selling” the higher ed enterprise. In crass business terms, PR and marketing people are supposed to promote the benefits of their “product” to consumers. Of all the things to “pitch” to the public, few are as meaningful and provide the social and cultural benefits as higher education. I can’t imagine doing PR for some consumer product, when I can be promoting the enterprise that is the solution to many of society’s problems.

Intercollegiate athletics. Regardless of whether I was in this business, chances are great I’d still be a big fan of NCAA Division I college basketball and the annual ritual of watching March Madness. But here at a Division II school, where athletics isn’t a huge revenue-generating machine, it’s nice to take in a football game in the fall in an uncrowded stadium and know that the players are there to learn about teamwork and leadership and will forge friendships that will last beyond their playing years.

The people. Cliche, I know. But think about all the interesting people on your campus: not just the wacky graphic designers in your shop or the uber-geek code jockeys developing the back-end of your website, or even the eccentric professors. Think about the amazing diversity of people who work and study on your campus. There’s a lot of people to love.

Shared governance. I love the idea of shared governance — even when I’m impatient with how this approach slows things down to a near-glacial pace. At its best, shared governance is democracy in action. At its worst, though, it’s gridlock. Still, it beats autocratic rule.

What about you? What do you love about higher ed?