2015 wasn’t a great reading year for me. I may have started a dozen books, and finished perhaps eight or nine of them. Not much to brag about there.
When you consider books relevant to this blog, the pickings for 2015 were pretty slim. That made it easy to narrow down to my top three books relevant to higher ed and/or marketing that were published in 2015. If you didn’t read them this year, you might want to consider reading them in 2016. Here they are: Continue reading “The year in relevant reading”
Once again we find ourselves nearing the end of another calendar year. And as certain as the sounds of Christmas classics in shopping malls, so too come the multitudes of articles and blog posts offering year-in-review perspectives and retrospectives. As a blogger, I feel an obligation to join this herd. As a blogger in the niche of higher ed marketing, I feel an obligation to focus on that topic. So here are five big things that happened in higher education in 2015 and my thoughts on what they might mean for academia in the coming year: 
Andrew Careaga 