On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insights from College Marketing Leaders” — was shared last November during the American Marketing Association‘s Symposium on Higher Education. I was anxious to delve into the findings then, as Jason Simon of SimpsonScarborough, which partnered with the Chronicle to conduct the research, gave participants of a salon for chief marketing officers (CMOs) a sneak preview. Many of us in the room had taken part in the survey as well.
Continue reading “Friday Five: The state of #highered marketing”
Andrew Careaga 