Every so often (usually as the end of the fiscal year approaches), someone influential asks about how we measure our effectiveness in placing news stories in major media. These types of requests usually come our way after some big suggests that “We aren’t getting enough press,” or comments that “We’re the best-kept secret” in all of higher education. If you’ve been in PR for any amount of time, you know the drill. (Funny that these folks never offer any insight from their line of work on how their companies measure PR effectiveness.)
Anyway, a conference call on this topic looms. If anyone has the magic bullet to kill this sucker once and for all — and I mean kill it dead — please advise in the comments. Or if you just wish to commiserate, you’re welcome to leave a comment to that effect, too.
Andy writes! 