Welcome to December, the final month of what has seemed to be a very long year. I didn’t mean for last month to become No Blog November, but that’s just the way it worked out. Nothing in this space since Oct. 29. Then you get busy, look up and the next thing you know it’s Dec. 1. So it’s back to it, but I’m easing into the blogging with a Friday Five catch-up on happenings in the world of higher ed, marketing, social media and the world of work. Continue reading “Friday Five: Playing catch-up”
Category: marketing
‘Bite Size Horror’: a frighteningly successful ad campaign
Pop over to the Skittles website, and you’ll find all the happy, colorful “taste the rainbow” imagery you’d expect from this candy brand. Viewers of some Fox network programming, however, recently saw a different, darker side of Skittles: a two-minute commercial in the form of a haunting horror flick.
Continue reading “‘Bite Size Horror’: a frighteningly successful ad campaign”
Andy writes! 