Add marketing and advertising to the list of business sectors that feel poorly served by higher education. And it could damage the future of college marketing programs. Continue reading “Marketing’s ‘looming talent crisis’”
Earlier this week, Inside Higher Ed released its 2017 Survey of College and University Admissions Directors in the U.S. (available for download), and according to the headline from IHE‘s own analysis of the survey results, admissions officers face “pressure all around” to meet enrollment goals, recruit the right mix of students and bring in the money to pay the institution’s bills. Only 34 percent of admissions officers surveyed reported that they met their institution’s enrollment targets. That’s down from 37 percent a year ago and 42 percent two years ago. Continue reading “Friday Five: Takeaways from @insidehighered’s admissions officers survey”
Andy writes! 