As Elizabeth Scarborough of SimpsonScarborough recently reminded me, the call for papers is now open for the American Marketing Association‘s Annual Symposium for the Marketing of Higher Education. The symposium will be held in November in Boston, and you can find out more here about the call for papers.
For information on a bunch of other upcoming higher ed marketing conferences, consult Karine Joly’s College Web Editor blog.
[E]ven in hard economic times, the challenges for marketing communications people on campuses of all kinds are not that different than they are in flush times.
That’s the conclusion Michael Stoner draws from his recent survey of higher ed marketers. Michael worked with Slover Linett Strategies on the survey (which I posted about back in December). On Tuesday, Michael posted a summary of the survey results and a link to the full report (PDF).
So, in these tough economic times, what are the biggest challenges? Tell ’em, Richard!
The survey says:
“What’s different now, of course,” Michael adds, “is that tactics and solutions are very much dependent on the economy (this was the fourth challenge marketers identified).”
More detail in the full report.
Andrew Careaga 