Category: marketing

USA: [insert tagline here]

Make the Logo Bigger suggests that it may be time the United States gets a tagline, because maybe it would help our global image.

Obama wants to repair the image of America abroad, and well, why not break the mold and go with a tagline to help win hearts and minds. We’d do the same thing with a new ad campaign, which is essentially what this is, no? Besides, if states can have them, why can’t the country as a whole?

MTLB has gotten some good suggestions in the comments. A few of my favorites:

The Empire You Trust

I can’t believe it’s not democracy

Defending World Champs

Home of the bailouts

Ones I might suggest:

Got democracy?

E Stimulus Unum

It tastes like democracy, but it’s not

Home of the fightin’ feds

But as one commenter suggested, “anything we come up with will get killed in focus groups anyway.” Swap “focus groups” for “committees,” and you have higher ed marketing at its finest.

The Hice man bloggeth

Finally, Joe Hice has joined the ranks of higher ed bloggers.

Joe Hice's blog, Gator Grotto (www.gatorgrotto.com)
Joe Hice's blog, Gator Grotto (www.gatorgrotto.com)

Joe is associate vice president of PR and marketing at the University of Florida, and has been instrumental in many of U of F’s successful online marketing efforts, such as Inside Gator Nation. I first met him in 2006, when he presented at a CASE conference I co-chaired (and where he inspired this blog post reference to REM). So I’m glad to see Joe finally joining the ranks of higher ed bloggers. It’s high time. Welcome, Joe.

(Thanks to Karine Joly for sharing the news.)