I recently discovered a new word that describes many branding initiatives in higher education today: Vanillacide. Continue reading “Committing brand ‘vanillacide’”
Committing brand ‘vanillacide’
Category: marketing
Remembering Jack Trout, inventor of “positioning”
In the pantheon of great marketing minds, Jack Trout holds a lofty position. Which is appropriate, given his role in creating the branding and marketing concept known as positioning. Continue reading “Remembering Jack Trout, inventor of “positioning””
Andy writes! 