Category: marketing

Attempting a new world speed record

[blatant promo for my university]

s-t-land-speed-vehicle.jpgA group of students from the university where I’m employed (to do flackery, no less) is in a remote and desolate portion of Nevada attempting to break the collegiate human land-speed record. On our Experience This! blog, we’re using video, photos and text to report on the adventures of Jerrod Bouchard and his crew as they attempt to set the new world record.

Bouchard is pedaling a specially designed recumbent bicycle — which looks nothing like any bicycle you’ve ever seen — to speeds (so far) as high as 59 mph. (The record is 61.5 mph.) We’ve got a blogger, a photographer and a videographer on the scene to capture the event. Note the prominent display of the “Missouri S&T” word mark on the team’s vehicle and uniforms.

[/blatant promo for my university]

The state of print and electronic media

A couple of months ago, higher ed blogger Karine Joly asked higher ed marketing types to complete a survey about the state of print and electronic publications in higher education, and was overwhelmed by the results. “[M]y goal,” she writes, “was to gain insights from about 50 people.” Instead, “a total of 218 professionals working in institutions representing more than 3 million students completed it.” Wow. Great response. And although the survey was opt-in and therefore not scientifically valid, “it does provide good insights on current trends.”

And what are the trends? Visit Karine’s post summarizing the survey results to find out. No spoilers here. Karine worked too hard on gathering and compiling this data for some blogslack like me to dive in and cut-and-paste a snippet. So, go there. Read it and reap. And if you’re a member of HigherEdExperts.com, you should also have access to the five-page executive summary.