Category: marketing

Friday Five: Muddled marketing metrics

Anyone interested in marketing metrics ought to check out this article from the MIT Sloan Management Review‘s Spring 2016 issue. Continue reading “Friday Five: Muddled marketing metrics”

Author andrewcareagaPosted on April 14, 2017Categories analytics, blogging, Friday Five, marketing, measurement1 Comment on Friday Five: Muddled marketing metrics

Friday Five: Marketing mix edition

Some recent news and views of interest to marketers: Continue reading “Friday Five: Marketing mix edition”

Author andrewcareagaPosted on March 17, 2017Categories advertising, blogging, branding, Friday Five, marketing, social media2 Comments on Friday Five: Marketing mix edition

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