The American Marketing Association holds its annual Symposium for the Marketing of Higher Education next week. I’m looking forward to being a part of a panel discussion on building a research-based brand strategy with Brad Bohlander of North Carolina State University, Stephanie Judge-Cripe of Butler University and Jason Simon of SimpsonScarborough. I’m also looking forward to learning a lot from colleagues and experts in the field. Continue reading “Friday Five: #AMAHigherEd preview”
Category: marketing
Call for nominations: International Brand Master Award
Higher ed branding/marketing consultancy Educational Marketing Group is once again seeking nominations for its annual International Brand Master award. Continue reading “Call for nominations: International Brand Master Award”
Andy writes! 