If you came to this post by way of Twitter, and you are actually reading this sentence, then consider yourself among the elite minority of social media users who actually click through to an article that has been shared. Continue reading “Shared but not seen, retweeted but not read”
Category: marketing
Friday Five: Good reads about #branding
Happy New Fiscal Year, folks! And Happy Canada Day to our friends to the north. Beyond my summer reading, which has little direct connection with the work I do, I’ve been trying to soak in some new insights about branding by reading articles on the subject. Here are a few — well, five — recent reads that I found insightful. Maybe you will, too. Continue reading “Friday Five: Good reads about #branding”