Here’s a puzzler for you, my fellow higher ed marketers:
Let’s say you’ve got a big new thing to promote — a brand new academic offering, or a new crowdfunding campaign, or an event unlike any other before it — and you’re responsible for developing the rollout. What do you do? Continue reading “How to (appear to) disappear completely”
Richard Edelman, one of the most prominent public relations leaders around these days, delivered a speech the other day that outlines a fundamental shift in the way PR and marketing could work together. The ideas he expressed in his talk could also have profound implications for the way marketing and communications work in higher education. Continue reading “Richard Edelman and the ‘revolution in the marketer’s mindset’”
Andy writes! 