You’ve probably seen the Inside Higher Ed story published today about the remarkably (or unremarkably) similar taglines in use today by many colleges and universities. In Your Future Starts Here. Or Here. Or Here., Inside Higher Ed‘s Ellen Wexler shares examples of higher ed taglines that hold the distinction of being non-distinctive.
(If you haven’t yet read this story, stop what you’re doing and read it now. I’ll wait.) Continue reading “The #highered #branding problem: lack of differentiation”
The marketing business has some big problems, according to the 
Andy writes! 