Category: marketing

Friday Five: Black Friday edition (timing social media posts, PR vs. marketing, lessons from Occupy)

A helping of leftovers from this past week’s cornucopia of Internet goodness:

1. When to post to social media. Good insights in this infographic. Most marketers post while they’re at work, but that isn’t when their audience is most likely to be engaged (during the off hours).

2. PR, marketing and the fight to control social media. This summary of a recent study from the PR-minded folks at Ragan Communications comes pre-loaded with the subhead, “A new study suggests PR pros need to fight harder for control of social media.” The actual study (PDF) is not quite as suggestive, but Ragan’s slant should help to keep those in the PR business in a tizzy about marketing’s involvement in social media. When will this PR vs. marketing power struggle end? Can’t marketing and PR just get along?

3. The PR lessons of the Occupy movement, by Bill Sledzik (@BillSledzik). Just one of many great, topical posts at Bill’s blog, Toughsledding.

4. The value of a liberal arts education is quantified (somewhat) by this recent study by the Annapolis Group. This InsideHigherEd.com story breaks it down. Hat tip to Elizabeth Scarborough for sharing the link via Twitter.

5. One video, 40 memes. Y U No click to see if you can find them all? Via @MarkClayson.

Nominations open for International Brand Master

Educational Marketing Group is once again seeking nominations for the International Brand Master Award. Each year, EMG sponsors the event to showcase the talents of some of your higher ed colleagues who are doing great things to help their institutions build their brands. Last year’s winner was John Lichtenberg of Walsh College.

Know someone who has what it takes to be the next International Brand Master? Nominate him or her. But hurry. The deadline to submit a nomination is Dec. 16.