Category: media relations

Another job opening

Last week, I posted a notification about a position in our electronic marketing department. (We’re still recruiting for that position, by the way, so if you’re interested, click the link above.) Now I’m posting a notice about a new position in our department to assist our sports information director. If interested, please visit our HR website to apply.

Communications specialist, sports information
Missouri University of Science and Technology

Missouri University of Science and Technology has an opening for a communications specialist for sports information. This position will assist with the public relations and information activities for all Missouri S&T Intercollegiate Athletics programs. Duties involve writing news releases for distribution, posting to and updating the athletics website, graphic design and photography for athletics marketing materials.

Minimum Qualifications

A Bachelor’s Degree in communications, public relations, journalism, marketing, or business (or education and experience from which comparable knowledge can be obtained) and one to two years experience in journalism, public relations, sports information, marketing or similar field. Graphic design and photography experience is also required.

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Now playing: Elvis Costello – Welcome to the Working Week
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Safe easy secret sex (and other PR placement tips)

PR types struggling to get their news releases read should take heed to this New York Times report about the magic words that best pique a journalist’s interest.

Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination — the spam folder or circular file.

“P.R. people want to invest time in things that are going to get picked up, so they try to put something to the ‘who cares?’ and ‘so what?’ test,” said Kate Robins, a longtime public relations consultant. “If you say something is first, most, fastest, tallest — that’s likely to get attention. If you can use the words like ‘money,’ ‘fat,’ ‘cancer’ or ‘sex,’ you’re likely to get some ink in the general audience media.”

Good to know.

Link via PRWeek’s The Cycle.

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