Category: music

Here’s a puzzler for you, my fellow higher ed marketers:

Let’s say you’ve got a big new thing to promote — a brand new academic offering, or a new crowdfunding campaign, or an event unlike any other before it — and you’re responsible for developing the rollout. What do you do? Continue reading “How to (appear to) disappear completely”

I thought I’d wait until all of the Internet tributes for David Bowie had passed before I published this post. But here we are, nearly a week after Bowie’s death, and the tributes, remembrances and reflections continue to stream in. Continue reading “What David Bowie taught me about marketing”