Category: politics

Oops

Remember that post from a couple of days ago about what higher ed marketers and brand managers could learn from the way the then-presumptive president-elect, Hillary Clinton, ran her campaign? Scratch that. Turns out the guy whose article I shared had no idea what he was talking about. Full of hubris and arrogance, that guy. (Same as this guy, until this morning.) Continue reading “Oops”

#HigherEd #branding lessons from the presidential campaign

What lessons can brand managers and marketers draw from the U.S. presidential campaign?
What lessons can brand managers and marketers draw from the U.S. presidential campaign?

Like everybody else in the United States (and probably everybody from every other country), I’m ready for the 2016 presidential election campaign to be over. Continue reading “#HigherEd #branding lessons from the presidential campaign”