College football: The political game-changer

go-team-pennant-cake-mainAs nasty and divisive as national politics has become lately, isn’t it refreshing to know there’s one thing political candidates can all agree on during this time of year?

I’m talking, of course, about college football.

No matter where politicians stand on political issues — or important policy issues such as funding for higher education — you can always count on them to root, root, root for the home team.

Here in my home state, the two candidates for the U.S. senate seat — Republican Roy Blunt and Democrat Robin Carnahan — are firmly on the same team when it comes to Missouri Tigers football, as evidenced by their recent rah-rah tweets on or just prior to today’s season opener against the University of Illinois.

Carnahan staked her claim to fandom first with this tweet on Friday:

@RobinCarnahan Enjoyed being on campus yesterday and meeting with talented faculty and staff at University of MO. Go Tigers!

But Blunt got on board earlier today with a pre-game tweet that even name-checked Ol’ Mizzou’s quarterback.

@RoyBlunt @BlaineGabbert returns to his hometown to make it 6 in a row. Go Tigers! #Mizzou

How refreshing to see politicians set aside the mud to cheer their state’s biggest football program on to victory. They stand side-by-side with thousands of other fans, many of them registered voters.

College football is indeed a political game-changer — at least on opening day.

Friday Five: the digital marketing life cycle

Welcome to the second in an occasional series of Day Tripper Friday Five posts. Today I’m taking the easy way out by sharing a recent post by Ira Kaufman of Social Media Today, 5 Stages of an Integrated Digital Marketing Life Cycle. They are:

Denial

Anger

Bargaining…

No. Wait a minute. Those are the stages of grief, which sometimes can afflict a marketer who is trying to launch an integrated marketing campaign too quickly (so keep that grief link handy, for you may need it).

The real digital marketing life cycle looks like this:

cycle

And it happens over a period of 16 to 27 months.

That’s much longer than most of Kaufman’s clients expect. They’re usually anticipating results within 3 months. But to do things right, it’s going to take 3 months just to do the ground work (the Setup phase in the chart above).

Kaufman’s post may prove valuable for anyone dealing with unrealistic expectations from clients or bosses.

Happy Friday and for my U.S. readers, have a great Labor Day Weekend.

P.S. – Thanks to Kathy Meyer (@2cre8 on Twitter) for the tip.