There are a lot of brands on our blue planet that use blue as a signature color. There are probably good reasons for that. For one thing, blue evokes trust and reliability, attributes that many brands want to be associated with. That’s probably the reason why GM, Ford and Fiat Chrysler all use blue as a primary brand color.
If Twitter is my go-to learning network (see previous post), then Slideshare is my research library. What I love about both platforms is that they make so much great information accessible, so easily. Slideshare gives me quick and easy access to conference presentations by many of the great higher ed, marketing, PR and leadership experts I follow there. And when I can’t experience a conference presentation in person, I have Slideshare as a tool for viewing some great slide decks, at my convenience. It’s the next best thing to being there.
Earlier this week, a lot of higher ed web marketing folks gathered for #psuweb12, the annual web conference held at Penn State. Many of the presenters used Slideshare to kindly share their slide decks with the online world. Here are five that I found worth clicking through.
1. Producing a Mobile Online Presence: Timeline: Yesterday, by Nick Denardis
Terrific overview of where mobile is heading, and why you should get on board. Plus, imperial stormtroopers.
2. We’re Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis, by Tonya Oaks Smith
Doot-doot. Doot-doot. Doot-doot. Doot-doot. What potential crises lurk beneath the surface?
3. These Kids Today: Usability Testing With Current and Prospective Students, by Lori Packer
Tips for quick testing of your website.
4. Game On: How Games Are Changing Life, the Web and Everything, by Colleen Brennan-Barry
We are all gamers. (Words With Friends, anyone?)
5. Editorial Style: Your Guide to Clear Communication on the Web, by Rick Allen
Words matter. Even on the web.
Andy writes! 