Yeah, most of what I post about here pertains to the so-called “creative” writing arts — the short story, novel, novella, poem, etc. But I cut my teeth in journalism, then public relations and marketing, and some of the best lessons I’ve learned about writing and creativity have come from those fields and from great copywriters like Andrew Boulton, the author of Copywriting Is…, which is a great resource for anyone who writes promotional or ad copy. Boulton is also a frequent poster on LinkedIn (worth a follow), where he recently posted this gem about the source of “real creative effort.”
How are you directing your creative effort?
Andy writes! 