Managing (filtering) choices

A few years ago, Bruce Springsteen sang of the agony of too much choice — and suggested a Luddite response — in the song “57 Channels (and Nothing On).” These days, as Little Judy points out on the Media Center blog, 57 channels ain’t nuttin’. We’re drowning in choice. MySpace alone is fast approaching 57 million channels (personal websites), each one contributing some microscopic piece of data to the online mediasphere.

“There’s so much entertainment to choose from,” writes Little Judy, “that once in a while I miss the days when my viewing options were Combat!, Daktari, Gilligan’s Island and a hockey game, and I listened to music on a transistor radio.” The proliferation of online sources just adds to the muddle.

Judy goes on to ask: How do we manage all this information?

In a word: filters. We’re becoming experts at filtering out information and honing our web searches. But in so doing, are we missing out?

Unknown's avatar

Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

Leave a comment

Discover more from Andy writes!

Subscribe now to keep reading and get access to the full archive.

Continue reading