The Bad Pitch Blog presents 10 reporter hacks — ergo, 10 ways PR and PIO types can improve their relationships with reporters.
Most of these hacks are standard practices — doing your intel via Google alerts and searches, building relationships, etc. The rest sound so common-sensical that I don’t know why we don’t do them more often. (For instance, this advice: “Give your mouse a rest and step out to Barnes & Noble and buy the damn publication. Sometimes sidebars, graphics, freelancers and editorial coverage cannot be found online.”) Maybe this list will serve as a reminder for us to do the common-sense stuff.
