In just a little while, I’ll be sitting in on the first presentation of the Global Marketing Summit, brought to you by the World Trade Group. I have no idea what to expect, but I’m looking forward to stepping out of my higher ed “ivory tower” of marketing to rub with some real, live agency and corporate folks.
Month: February 2007
Blogging: bad for business?
Eight days ago, Dee Rambeau, a (now-former)* contributor to the MarCom Blog, announced that he was giving up blogging. “I am convinced after 3 years of blogging,” he writes in a post aimed mainly at PR students at Auburn, “that blogging is not a positive thing for business, rather it is a negative.”
He then presents his case: that “blogs are useless and irresponsible” for public corporations, that content management systems have improved to a point where they can provide most of the value-added aspects of customer relations blogs used to offer (“Set your website up to have the ability for you to make content additions/changes right away”), that blogging is more about ego than PR, and so on. He ends with good advice to PR students (and anyone else willing to heed it).
While blogging may be bad for business, from Rambeau’s perspective, does that make it bad for colleges and universities?
* Apparently, according to Robert French, the blogger behind Marcomblog, Rambeau will continue to post there on occasion. But he’s given up his businessy blog, Adventures in Business Communications.
Andy writes! 