In years past, a printed “experts guide” for reporters, editors and news directors was an indispensable tool for media relations folks. These days, an online experts guide is just as important. The SimpsonScarborough blog (my latest find in the world of edublogs) recently discussed the importance of online experts guides and shared some examples of online guides. Each of the four samples SS points to “are arranged quite differently, but each hits the mark in being simple, effective and near invaluable.”
Full disclosure: UMR recently retained SimpsonScarborough to conduct market research regarding our proposed name change.
Andrew Careaga 