UMR, the media and the war on error

It’s been a long, exhilarating, frustrating week for the media relations staff of our campus. As mentioned in the previous post, my conference plans were pre-empted on Tuesday, Feb. 27, when I received word of an incident on campus in which a graduate student claiming to have a bomb and anthrax was subdued by campus police, then arrested and charged with six felonies. (It turns out there was no bomb, the white powdery substance the suspect carried was sugar and it was all a hoax.)

As I made my way back to Rolla from Myrtle Beach via a layover in Atlanta, I followed the story as it unfolded and stayed connected with our media relations folks via email and cell phone. (Thank you, Myrtle Beach airport, for free WiFi.) The picture I put together based on many of the media and blogosphere reports I read between flights was pretty sensational, as you might expect.

At the outset, we did not release the student’s name. He hadn’t yet been charged, and we decided that the release of that information should come either from the city police or the county prosecuting attorney. But we did respond in the affirmative when one reporter asked if the student was an international student. Once that was mentioned, right-leaning bloggers like Little Green Footballs and conservative commentators like Rush Limbaugh homed in on that fact and leapt to the conclusion that the student must be an Islamic terrorist. (Limbaugh’s link was publicly available yesterday, but now it’s exclusive to members, and I haven’t kept up my membership. But the headline, “Sudden Jihad Syndrome Hits University of Missouri-Rolla,” sums up the gist of his take.)

Add to that the fact that the police had described his activities as “terroristic,” our decision to cancel classes for the day, and the mention of “anthrax,” and the presence of a bomb deactivation unit from a nearby military base, and you have the ingredients for some mighty fine tabloidism.

The update to Little Green Footballs’ initial report included this snippet:

The CNN report includes this:

The man’s identity and nationality were not released, though school spokesman Lance Feyh said he was an international student.

And from there the comments focused on the conspiracy to withhold his name and ethnicity.

But the blog’s later update sets the record straight:

The student who terrorized the University of Missouri-Rolla has been identified as a graduate student from India. … That looks like a Hindu name, but the types of threats he made were right out of the Islamic terror playbook.

Sighs.

To top it all off, a guy who is most likely a dittohead called me at the office Thursday afternoon. The conversation went something like this:

Dittohead: Are you all the ones who had the student that did the bomb threat?

Me: Yes.

Dittohead: What was his nationality?

Me: Who are you affiliated with, sir?

Dittohead: I’m with myself.

Me: OK. We don’t release that information due to FERPA, the Family Educational Rights and Privacy Act. [Had he pursued, I would have explained that it was public record and he could obtain the information from the prosecuting attorney’s office.]

Dittohead: Well he’s a graduate student, so he’s an adult, right?

Me: He’s still protected by FERPA.

Dittohead: Was he a diaperhead?

Me: [pause]

Dittohead: He was a f___ing diaperhead, bitch!

Dittohead: [click]

Some folks wonder why I love this job so much. It’s because of the people.

Summit, interrupted

My good intentions of blogging about the Global Marketing Summit (see previous post) were tossed aside early Tuesday morning, when I got a call from the folks back at the office informing me that one of our students had been subdued by university police after the student had threatened to blow up a building on campus. (Here’s the latest.)

So I bagged the conference and headed back to Rolla to help with the crisis communications. (Not that I was needed. The UMR PR staff, aided by colleagues in our department who pitched in and folks from IT and elsewhere, did a great job. But i wanted to lend a hand with the aftermath and second-day, “campus back to normal” stories.) The past couple of days, I’ve been out of marketing mode and into crisis communications mode. It’ll probably take a while before I can switch gears and get back to the serious issues of marketing. But I’ll be back.