100 unused logos: ‘the unglamorous side of graphic design’

Armin, a graphic designer who blogs at Speak Up, offers a glimpse into graphic design’s less glamorous side in a revealing post about unused logos. For a recent conference presentation, he bared his soul, presenting 100 unused logos and discussed the process involved in developing graphic identities. He discusses the process of creating these unseen works on his blog.

This is not a Best Of selection. Some of the logos are embarrassing: Half-cooked, half-assed, off-topic ideas with sloppy kerning and poor execution. Equally, there are some very competent logos in there, ready to be printed and shipped. Most of these, if not all actually, were shown to a client. Some were mocked, others praised and a few more ignored. … Going through all this work proved to be a soothing/stressing experience as I was able to reflect on the work that I have shown as responses to briefs and made me wonder what would I do differently now. I also noticed a lot of patterns and repetitive executions in my proposals: Plenty of sans serif type and centered arrangements, and a few too many instances of Mrs. Eaves.

Have a look to get a glimpse behind the curtain of a graphic designer and his work.

Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction. View all posts by andrewcareaga