D.W. at The Old College Try got the week going with a rantette about the glacial pace with which projects move and decisions are made in the higher ed marketing and communications business. I think we can all relate. She calls it “higher ed time” — “the concept that some people at colleges/universities take forever to get back to you. And when they do, it’s at the last minute and they want some major revisions.”
Quoth TOCT:
I’ve tried to pad the clock and calendar in favor of my co-workers and me by getting professors, deans, etc. design proofs and marketing plans way ahead of time. I’ve given them clear guidelines (you must get back to me by 3 pm tomorrow or else it’s a no-go), but still, they push it.
It’s nothing for me to hear back at the 10:59th hour. And usually, they want something important changed. And when it comes time for them to sign off on the changes within a 24-hour time frame, it’s like pulling teeth.
She seeks answers to the conundrum. Alas, I have none. Wish I did. How about you? Anyone out there got an answer? Bueller?
Andy writes! 