What’s a logo worth?

Seth Godin wonders why “We probably wouldn’t take $50 or $100 to plaster a logo on the back of our business suit, but we pay extra for a logo on TV set.”

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Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

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