Karine Joly of CollegeWebEditor.com has been experimenting with Twitter during the HighEdWebDev conference in Rochester, N.Y. Maybe Twittering from a conference will take the place of liveblogging. Or maybe it already has.
Month: October 2007
Getting faculty buy-in for branding
Most of us have dealt with faculty skeptics who think branding and marketing is just a bunch of hooey. So, how do you get such skeptics to buy in to a branding initiative on your campus? The brand strategy blog Whisper offers this advice from a recent Chronicle of Higher Education article:
Faculty members can…be pivotal in urging a college to move to the next level in its…trajectory. They usually react badly to the commercial connotations in the word “branding,†but they will dedicate themselves to strengthening its near synonym: reputation.
So, when approaching faculty about branding, talk about your institution’s reputation. You’re likely to get better buy-in.
Via Snark Hunting‘s latest Naming and Branding in the Blogs roundup.
Andy writes! 