Month: May 2008

Testing Utterz for higher ed marketing

The Missouri S&T communications team just created our very own Utterz account to use for on-the-fly reporting about certain events that involve our university. I’m getting ready to try it out this weekend, as I and Missouri S&T video guy Tom Shipley will be joining up with our school’s Formula SAE team — one of dozens of teams involved in an annual formula-style race at Michigan International Speedway. This weekend’s event is a test for Utterz, which we hope to incorporate into our marketing and communications efforts during a long road trip with our solar car team this summer. We’ll be incorporating Utterz into our university Twitter presence @MissouriSandT and a student design team blog called Experience This!

I’m not aware of any other universities using Utterz. Are you? If so, any advice?

Here’s my first attempt at Utterzing:

http://www.utterz.com/fp/slimline.swf?1209065416

Off to Detroit!

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Now playing: The Detroit Cobras – ÿNothing But a Heartache
via FoxyTunes

ABC to open campus news bureaus

The Wired Campus blog reports that Reuters reports that another media organization, ABC, plans to open five university news bureaus this fall.

It’s an effort by ABC “to bolster its connection with younger viewers.” I wonder how that will change media coverage of campus events. One Wired Campus commenter suggests: “It seems to me that the ABC staff might get some training from the university students in multimedia rather than the converse. The real challenge for ABC would be the management of local content in competition with blogs and wikis.”

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Now playing: Elvis Costello & The Imposters – Turpentine
via FoxyTunes