Month: March 2009

They’ve got a name for people like us…

Or several names, for now.

The folks at Marketing Addictionary are asking the mob to come up with a name for “A person, age 35 or older, who attempts to keep up with ‘the kids’… even if their job does not call for it.”

Some of the suggestions so far:

hipnot
Elite-Twit
Gen-Twex
geriatwix
techosaurus
e-keeper

Submit your ideas for a chance at ephemeral Internet infamy.

Thanks to @MarketingProfs for the tipoff tweet.

Twitter use in higher ed: some preliminary stats

Brad Ward has been doing some digging into how colleges and universities are using Twitter, and posts some interesting stats on his blog.

Brad’s observations are preliminary, but worth pondering. He’s keeping an eye on some 400 higher ed Twitter accounts, making this probably the most comprehensive study of how colleges and universities use Twitter. Among his findings:

  • Of the 400 accounts we are tracking, 26% did not follow anyone new in the past month.
  • The 400 accounts averaged a 93.3% growth in # of followers over the past month.
  • A small handful of schools are in the top 10% of # of followers, # of following, and # of updates.
  • Admission offices usually have the lowest # of followers out of all types of accounts.

There’s more to digest in Brad’s post, so I suggest you go read it. Brad says it’s time for us to get serious about Twitter and make it work for us.

P.S. — Pay no attention to that whole Nostradamus thing in Brad’s post. It was just a timely observation. (But, yeah. I nailed it.)