Long-time readers of this blog know that I was heavily involved in the process of rebranding the university where I work when it changed its name in 2008 from the University of Missouri-Rolla to Missouri University of Science and Technology (Missouri S&T for short). Now, it looks like we may be going through another renaming exercise — this time to better connect us back to our roots as a mining school.
The proposed new name is Missouri University of Science and Mining, or Missouri S&M for short.
I kind of like the proposed nickname. It’s catchy, in a strict, disciplinarian sort of way.
Possible taglines:
S&M: We beat the competition
S&M: we’ll whip you into shape
S&M: an education that can’t be beat
Spank you for attending Missouri S&M
Any other suggestions?
In other news of the day, Google announces a singular upgrade to your online life.
Andy writes! 
Thank you for not changing to Missouri Institute of Language and Forensics.
Happy 4/1 Andrew! :)
Wow, this takes branding to a whole new realm
How about:
Liberal arts with leather & lace
Knowledge gained with pleasure and pain
For French speakers (well, the 2 of us who read this blog), this might be an improvement on Missouri S & T or MST, which is the acronym for Maladies Sexuellement Transmissibles a.k.a Sexually Transmitted Deases.
Anyway, thanks for the laugh. I can picture your new business cards, very classy ;-)
Too soon to be funny for me :) j/k, nice post!
Oh, you’re a funny, funny man. I have to admit, you scared me a bit at first. Gullible, I know. Incentive for attending S&M Day? Chips, dips, chains and whips.
Well played, sir. Well played.