Analytics anxiety over urchin.js

Web workers who use Google Analytics to measure and analyze visits to their websites may have gotten a bit of a scare last week when it was reported (first by Pingdom, then by ReadWriteWeb) that an older tracking module in Google Analytics (urchin.js) might stop working later this year. (Google switched to the ga.js tracking module in December 2007 and, according to Pingdom, stopped maintaining urchin.js.)

If the urchin.js code stopped working, thousands of the world’s top websites would be affected. Among them, some heavy hitters such as Blogger.com and Doubleclick.com (both owned by Google), IGN.com, Foxnews.com, Match.com, Wired.com, iStockphoto.com and PCWorld.com.

On Friday, Google Analytics’ Brett Crosby set the record straight, posting on the Google Analytics Blog an unequivocal “we have no immediate plans to decommission urchin.js” and adding, “If and when we do, we will make sure users get clear, advanced notification from us and time to switch.”

Even so, it isn’t a bad idea for users to make the switch from urchin.js to ga.js, as Crosby also suggested. Even though “there is no immediate need or requirement to do so,” he recommended users “[m]ake the switch to ga.js when it is convenient for you or when you are ready to start taking advantage of the improved functionality.”

This one goes to 11

For all you fellow listmakers out there: Here’s one you may not appreciate. But read it anyway. You may learn something

From PurpleSlinky: The top 10 reasons not to make top 10 articles.

Plus my contribution (just because I love prime numbers, palindromes and Spinal Tap references):

11. Because a Friday Five packs more punch in half the list.

Speaking of Friday Fives, there will be none tomorrow. I’m taking a brief hiatus and a long Easter weekend. In the meantime, for those of you who didn’t get the headline or photo reference (or even if you did), enjoy, and Happy Easter. (BTW, I own a knockoff of the first guitar Nigel [Christopher Guest] displays to Marty [Rob Reiner].)