Upcoming: HighEdWeb Arkansas

Update: Tonya Oaks Smith, one of the conference organizers, recently asked speakers to submit video clips about their upcoming topics. She’s posted the submittals on the HighEdWeb Arkansas YouTube site. Enjoy!

Next month, I’ll be heading down to Little Rock to attend a great conference, along with a lot of great higher ed web and marketing folks. The event is HighEdWeb Arkansas, and if you aren’t yet signed up to attend this two-day conference at the end of July, you should register now.

I attended last year, presented on how our campus used blogging to talk about our university’s name change (was back in 2007-2008), and even won the coveted Red Stapler for my efforts. This year I’ll be talking about a topic near and dear to my heart, managing change.

But don’t let that keep you from attending. The lineup of speakers is ah-mazing, a veritable Murderer’s Row of higher ed web luminaries. (I’m especially looking forward to hearing from, and finally meeting, keynote speaker Mark Greenfield, whom I’ve followed on Twitter since my earliest days on that network.) The conference organizers are first-rate pros who are all passionate about putting together a great event, from the programming to the after-hours activities. And many higher ed partners — too many to list here but posted on the conference’s main website — join with the volunteer organizers to help keep the event affordable.

The event is July 26 and 27 in Little Rock. It’s cheap. You should join us. Register today.

Friday Five: #psuweb12, the Slideshare edition

If Twitter is my go-to learning network (see previous post), then Slideshare is my research library. What I love about both platforms is that they make so much great information accessible, so easily. Slideshare gives me quick and easy access to conference presentations by many of the great higher ed, marketing, PR and leadership experts I follow there. And when I can’t experience a conference presentation in person, I have Slideshare as a tool for viewing some great slide decks, at my convenience. It’s the next best thing to being there.

Earlier this week, a lot of higher ed web marketing folks gathered for #psuweb12, the annual web conference held at Penn State. Many of the presenters used Slideshare to kindly share their slide decks with the online world. Here are five that I found worth clicking through.

1. Producing a Mobile Online Presence: Timeline: Yesterday, by Nick Denardis

Terrific overview of where mobile is heading, and why you should get on board. Plus, imperial stormtroopers.

2. We’re Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis, by Tonya Oaks Smith

Doot-doot. Doot-doot. Doot-doot. Doot-doot. What potential crises lurk beneath the surface?

3. These Kids Today: Usability Testing With Current and Prospective Students, by Lori Packer

Tips for quick testing of your website.

4. Game On: How Games Are Changing Life, the Web and Everything, by Colleen Brennan-Barry

We are all gamers. (Words With Friends, anyone?)

5. Editorial Style: Your Guide to Clear Communication on the Web, by Rick Allen

Words matter. Even on the web.