The Moody’s forecast: A time for bold action

Moody’s Investors Service gave U.S. higher education a failing grade in finance on Wednesday, presenting a negative outlook for the entire sector, with the exception of only the most elite private and public institutions.

The reason, according to The New York Times, is that “even the best colleges and universities faced diminished prospects for revenue growth, given mounting public pressure to keep tuition down, a weak economy and the prospect that a penny-pinching Congress could cut financing for research grants and student aid.”

“The U.S. higher education sector had hit a critical juncture in the evolution of its business model,” wrote Eva Bogarty, the report’s author. “Most universities will have to lower their cost structures to achieve long-term financial sustainability and to fund future initiatives.”

How can we turn around this pessimism? Bogarty writes:

The sector will need to adjust to the prospect of muted revenue growth. Strong governance and management leadership will be needed by most universities as they navigate through this period of intensified change and challenge.

The Times translates that as “bolder actions by university leaders to reduce costs and increase operational efficiency.”

“What’s new here is not the individual pieces,” a former college CFO told Inside Higher Ed. “What’s new is that in a collective way, the model that we in higher education have been employing since the 1960s is really being called into question by external factors. And it’s that collectiveness that creates a new sense of urgency.”

Sounds like the time is ripe for higher education to take bold action.

It’s our move.

Facebook’s Graph Search: Good news for #highered pages?

FB signFacebook’s announcement on Tuesday of a new feature that lets users search for information that has been shared with them could be good news for college and university Facebook pages.

At the least, the new function should give us a reason to keep our Facebook sites updated with fresh content.

Called Graph Search, the new search feature was introduced Tuesday in limited preview, or beta. Facebook’s announcement of the tool notes: “If you have a Page on Facebook, Graph Search can make it easier for people to discover and learn more about your business.” PR Daily’s coverage of the news suggests that the more brands update their Facebook pages, the more likely their content will appear in a person’s Graph Search results.

“It appears Facebook is making a push to further encourage brands to invest in cultivating relationships with their fans online; the more popular the page, the more often it will show up in search,” writes PR Daily’s Michael Sebastian.

Perhaps most important — for all of us, not just brands — is that with this development, “Facebook finally has a search technology that works,” writes Adrian Covert in CNNMoney’s coverage of the announcement.

I haven’t had a chance to investigate Graph Search yet, but it sounds like it could help brands extend their reach within the Facebook universe. That is, if brands use the tool in the right way. Keeping content fresh and relevant on Facebook will be important. Those brands that ignore their Facebook content could find themselves ignored by users who Graph Search for information on their friends.