Month: October 2017

Time for a digital reformation?

“Why we need a 21st-century Martin Luther to challenge the church of tech,” by John Naughton (image: The Guardian).

This Tuesday, Oct. 31, marks the 500th anniversary of Martin Luther’s publication of his 95 Theses, an action that sparked the Protestant Reformation. To commemorate that event, and in hope of igniting a different type of reformation, Guardian columnist John Naughton plans to post his own 95 theses. Continue reading “Time for a digital reformation?”

‘Bite Size Horror’: a frighteningly successful ad campaign

Screen capture from “Floor 9.5,” one of Mars’ scary short films for Halloween.

Pop over to the Skittles website, and you’ll find all the happy, colorful “taste the rainbow” imagery you’d expect from this candy brand. Viewers of some Fox network programming, however, recently saw a different, darker side of Skittles: a two-minute commercial in the form of a haunting horror flick.

Continue reading “‘Bite Size Horror’: a frighteningly successful ad campaign”