Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

Battling brand fatigue in #highered

“Let Go to Let It Grow” is the title of Tony Proudfoot’s CASE Currents article. (Photo via @tonyproudfoot.)

If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony Proudfoot (@tonyproudfoot on Twitter) in the January-February issue of Currents.  Continue reading “Battling brand fatigue in #highered”