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A holiday season #throwback: Rebranding Santa

This tells you just about everything you need to know about the *Santa* brand book. (Click to enlarge.)

Note: Two years ago, the folks at branding firm Quietroom came up with something so ingenious that it deserves to be re-shared, year after year, during the holiday season — just like that “Yes, Virginia” letter or the incessant re-runs of those Christmas Vacation or A Christmas Story movies.

I’m doing my part to keep the spirit alive in an era of crass commercialism by republishing a post that originally ran on this blog in December 2013. It’s also a cheap and easy way to repurpose content.
Continue reading “A holiday season #throwback: Rebranding Santa”

#AMAHigherEd 2015: Inclusion at the forefront

Former NPR host Michelle Norris's keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.) — Former NPR host Michelle Norris’s keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)

It’s been a long time since I’ve attended a conference without having any conference-related responsibilities. Usually I’m there because I’m presenting, hosting a roundtable or two or assisting with planning. But not this year. I could attend the American Marketing Association’s 2015 Symposium for the Marketing of Higher Education (better known these past few days as #AMAHigherEd) without having to worry about any responsibilities other than to learn.

So that’s what I did. I attended as many sessions as I could — ~~right up to today’s closing keynote with University of Cincinnati President Santa Ono, which begins in a few hours.~~ Unfortunately, I had to head to the airport earlier than planned in hopes of catching my flight on time. Continue reading “#AMAHigherEd 2015: Inclusion at the forefront”