During Greek Week on our campus this fall, our social media coordinator was on his way to cover another event when he saw some fraternity members dressed up in dinosaur costumes. Not an everyday occurrence, so he stopped to shoot some iPhone footage of the goings-on, then posted a 15-second clip of the frolicking frat boys in tyrannosaurus rex costumes on our Facebook page.
Author: andrewcareaga
Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.
Content: The movie
Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?
The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing. Continue reading “Content: The movie”
Andrew Careaga 