Some worthwhile posts from the past week or two for your Fourth of July weekend reading pleasure. Continue reading “Friday Five: #ICYMI edition”
Author: andrewcareaga
Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.
Branding and the blues
There are a lot of brands on our blue planet that use blue as a signature color. There are probably good reasons for that. For one thing, blue evokes trust and reliability, attributes that many brands want to be associated with. That’s probably the reason why GM, Ford and Fiat Chrysler all use blue as a primary brand color.
Andrew Careaga 