Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.

Take this survey: Best marketing/branding books for #highered

heap of old booksA little over a week ago, I wrote about one of my all-time favorite books about branding. For a future blog post (or series of posts), I’d like to hear what others in this field think are the best reads out there for higher ed marketing types.

So I’ve created a simple, brief survey to ask your opinion about the best marketing/branding/PR/social media/etc. book you’ve ever read. That is, which is the best of all time? OF ALL TIME!

Please take the survey. By doing so, you may garner 15 minutes (or 15 visits) of fame on this blog.

Thanks! I look forward to reading your responses.

Photo: © Gaiver | Stock Free Images & Dreamstime Stock Photos

Friday Five: 2013 trends

road-aheadA lot of bloggers post end-of-year/start-of-year pieces that gives their take on what trends the new year will bring.

I scanned several of these posts. Here are five that are most relevant to higher ed marketing work and definitely worth passing along.

There are a lot of good ideas here, and most of them are well-informed by the authors’ own perspectives, research and experiences. Time will tell which of these trends actually take hold in 2013 and what falls by the wayside.

1. 7 digital trends that will shape #highered in 2013 is Karine Joly’s UniversityBusiness article on the same topic, presented for her blog readers. Terrific insights, as usual.

2. 10 higher education trends for 2013, from The Lawlor Group.

3. Immersive branding, dystopic fascination, manufactured addiction and other top trends for 2013 (video) from Trend Hunter.

4. 5 marketing predictions for 2013, from Mashable.

5. More higher ed marketing and web predictions, an hour-long Higher Ed Live program/roundtable discussion with Oberlin’s Ma’ayan Plaut, Harvard’s Mike Petroff and Bravery Transmedia’s Joel Goodman, all moderated by host Seth Odell of Southern New Hampshire University.

Photo © Greatsky | Stock Free Images & Dreamstime Stock Photos