andrewcareaga

Stuff every higher ed marketer ought to know about:

The American Marketing Association has issued its call for papers for the 2010 Symposium for the Marketing of Higher Education. This year’s symposium will be held Nov. 7-10 in San Diego. The AMA is looking for “proposals/papers that report on new and innovative strategies and tactics in higher education marketing. Popular topics include including image and brand building, buzz/viral marketing, marketing research, internal marketing, electronic marketing, new marketing channels, social media, Web 2.0 tools, emerging markets and trends, marketing organizational structure, marketing budgeting, web metrics, and marketing ROI.” Submissions are due April 9, and this year the AMA is even welcoming video submissions. (Hear that, Todd Sanders?)
What do social media users want? According to research from online ad network Chikita (and as reported by Mashable), “Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.” Also, MySpacers “have no interest in news whatsoever.” (Hear that, news mogul Rupert Murdoch?)
Virtual graffiti. No, that isn’t the name of a Led Zeppelin remix. It’s what’s happening, right now, on college campuses everywhere, thanks to mobile mapping apps like Foursquare. “Since Foursquare’s debut last year,” writes the New York Times’ Marc Parry, “students have diligently labeled, praised, and, in some cases, profaned college campuses. Take this note, easily Googled, that somebody calling himself Mock Redneck Jr. left at the University of North Carolina at Charlotte: The library has Free Wi-Fi, Barely Legal girls and a warm place to drop a deuce.'” Drop a what? (Via Mark Greenfield’s Delicious links.)
The state of campus CMS. Good research results from a survey of content management systems as compiled by .eduguru’s Michael Fienen. Lots of data to sift through here.
From the it-had-to-happen-eventually department: RandomDorm: ChatRoulette for the College Set, via @davewiner.

It seems the Twitter favorites function is rapidly replacing Delicious as a bookmarking utility for me and several of my fellow Twitter users. (If the idea of “favoriting” a tweet is new to you, here’s a primer on the favorites function.)

Back in the days before I ~~became so addicted to~~ relied so heavily on Twitter, I would post useful, interesting or bloggable links to my Delicious site. But I haven’t done that since January. Worse, I haven’t added any links to my blog-fodder category since last August. (That’s how I’d tag stuff I’d discover that I found worthy of a future blog post. Now I’ve got 91 items languishing there, and I’m pretty sure I’m not going to get around to blogging about any of them anytime soon.)

These days, I use my Twitter favorites category to bookmark sites for later reading.

A lot of my fellow tweeters do, too. @MasonDyer has amassed 618 favorites as of Tuesday. (“Hoarders” episode, anyone?) @nathanayres, @DebraSanborn and @mikepetroff all collect links with their favorites function. Even Delicious Super User Mark Greenfield, whose social-bookmarking prowess was the subject of a post on this blog last September, uses Twitter to store links that he later transfers to his Delicious site. This leads Mike Petroff to wonder whether a web app exists that synchronizes Twitter favorites to Delicious.

Sounds like a web app whose time has come. I wish Mike (or someone) would build it. I would use it. It’s just too bad the name Twitterlicious is already taken. Twitter favorites + Delicious bookmarks sounds Twitterlicious to me.